One evening in 2017, at a concert for the local band Forestt, Tel Aviv-based photographer and filmmaker Gili Azgad had an epiphany.
“For the audience, he’s just another band member,” Gili says of Nadav Fast, the violinist for Forestt. “But his talents and abilities really stood out to me.”
Gili used this inspiration to create a music platform called “Truffles,” which spotlights lower-profile musicians, with a focus on instrumentalists.
“I wanted to provide a platform to musicians who don’t usually play by themselves, who are equally and in some cases more talented, but less popular than other types of musicians.”
Gili set out to find eight musicians — trumpeters and drummers, guitarists and bassists, violinists and pianists — and provide them with a space to showcase their exceptional talents and abilities.
“It was about giving the musicians true creative freedom, the gift of a music video, and exposing their art internationally.”
Using Tel Aviv’s artsy Florentin neighborhood as his headquarters, Gili pooled together a plethora of resources to pull off the epic productions.
Adam Rubin from Kaveret supplied film equipment; and several others pitched in to bring Gili’s vision to life.
“When there’s a movement of people who are willing to do something with good intentions, with meaning and justice,” Gili says, “they will do it.”
Two days before the film shoot, one of the musicians had to cancel, so Gili called multi-instrumentalist Matan Egozi to fill in.
In post-production, when Gili needed a name for the composition, Matan couldn’t think of anything, so he told Gili to call it “Gili’s Belly.”
Gili spent more than 12 months brainstorming a name that would sound good in both Hebrew and English, before landing upon “Truffles.”
“These musicians are like truffle mushrooms underground. They are the most precious thing,” Gili says. “You just need to expose them.”